It makes us very proud and happy to be able to launch a product that is 100% greek, while giving us the opportunity to project our country, our history and our culture.
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What is the story behind Hitonas?

Hitonas was created by our love for Greece and by the idea to highlight the Greek heritage through fashion. So, we decided to work with people who are experienced in the field, who use traditional techniques, greek raw materials and share the same love and passion for their work.

What is the symbolism of this historic clothing?

Hitonas took its name from the ancient greek word “chiton”, which was originally a man’s wool garment, which showed his social class – depending on the way everyone wore it. During the Archaic period, women started using “chiton”, too. The result was the creation of this new brand in order to be a protagonist in both Greek and foreign markets, highlighting greek culture and aesthetics through our clothes.

 

Hitonas took its name from the ancient Greek word “chiton”, which was originally a man’s wool garment, which showed his social class – depending on the way everyone wore it.

Why is it always in vogue?

The light fabrics with the basic cotton material, the simple, classic and clean lines, the colors and the embroidered patterns of clothes travel from ancient to modern Greece, resulting in our product being always fashionable and unchanged over the years.

How do you define diachronicity?

For years, the world’s leading designers have inspired and created entire collections based on ancient Greece.

Why in your opinion is Greece in  fashion ?

 

Celebrities visit our islands every year while enjoying their holidays on the dazzling beaches under the greek sun. This is fashion! The need for every person to enjoy the best product on the planet whether this is the best timeless garment or the most beautiful place to make your holiday. In Greece, you can call it a “value for money” country with all that it offers to the world!

How happy do the labels “made in Greece” make you?

 

We are proud and very happy to be able to launch a product that is 100% greek, while giving us the opportunity to project our country, our history and our culture.

Theofilopoulos Grigoris (Co-Founder)

I was born in 1983 and grew up in Athens with an origin from the Peloponnese.

I have been a business owner for 15 years now in the field of catering.

Tsakalou Ioanna (Co-Founder)

I was born in 1981 and grew up in Athens with an origin from Epirus.

I have studied administration and economy.

I have worked in the field of Telecommunications and in the field of tourism professions.

Interview at womantoc.gr

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